Are We Really Marketing and Selling Happiness?
By Kim AlbeeAs we work to figure out and put together content that is not only engaging, but also compelling, we've got to get very clear about what our Unique Selling Proposition is. Without that,...
View ArticleDoes Your Messaging Distinguish You From Your Competitors?
By Kim AlbeeWhat is your Unique Selling Proposition? Is it unique? Does it distinguish you from your competitors? Next question: Does your messaging do the same? In your industry where your...
View ArticleThe 6 Influencers of Human Behavior
By Kim AlbeeI was listening to an audio that came with a subscription to a series of panel discussions called "The League of Extraordinary Minds". it was a conversation that the organizers of The...
View ArticleAgitation Can Make The Difference In Your Messaging
By Kim AlbeeI recently listened to an interview between Perry Marshall, a marketing expert that I follow and Joshua Russell a Professor of Screenwriting and Film Aesthetics at DePaul University. It was...
View ArticleCreate Leverage and Engage Your Leads
By Kim AlbeeGetting valuable content to your target market is important. It helps you build relationship and regard. But putting together compelling content takes more than just providing information...
View ArticleEmails, Offers, and What Makes Buyers Click
By Kim AlbeeI'm reading new research from Marketing Sherpa about how buyers rank the most valuable content and offer types, and it's very interesting.As marketers, we're all so used to hearing it's...
View ArticleLead Scoring Made Easy
By Kim AlbeeI am at the Online Marketing Summit in San Diego, and I spoke on the Demand Generation & Sales 2.0 Panel yesterday. It was a great conversation, with great questions from the room --...
View ArticleTop Three Obstacles to Marketing Automation Adoption and Usage
By Kim Albeeupdated October 17, 2012I recently received some great questions about what's blocking organizations from purchasing marketing automation, and what are the biggest obstacles to using...
View Article“How will social media change lead nurturing?”
By Kim AlbeeUpdated October 18, 2012I talk with B2B marketers every day, and now more and more B2C marketers, and in just about every case, people think they are missing out if they're not active with...
View ArticleInfusing Personality Will Drive Engagement, Action, and Loyalty!
By Kim AlbeeWhy would people do business with you rather than anyone else? Do you know your ideal customer profile? Can you talk directly to them, and create an appeal that motivates your leads into...
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